Taking consumer engagement to another level, Oxigen Wallet is all set to delight 20 lucky users from India’s eastern part on October 7 with its first Tea 20 in Kolkata. Selected as a part of Oxigen’s ‘Play the Host’ campaign, these lucky winners will get a chance to attend net practice sessions of the South African T20 cricket team with tea and interaction planned with the players. One lucky family will even get a chance to take the spirit of ‘Atithi Devo Bhava’ even further, playing host to select South African cricketers at its home. Four other such events have been scheduled across the country for other winning users from the campaign.
Oxigen Wallet’s innovative ‘Play the Host’ marketing campaign has seen tremendous response from the cricket-crazy Indian population. The 20 day activation campaign involving the Protean T20 team saw huge registrations on Oxigen Wallet, taking the total number of users registered with the leading wallet payment service to cross the 10 million mark.