Taking consumer engagement to another level, Oxigen Wallet is all set to delight 20 lucky users from India’s eastern part on October 7 with its first Tea 20 in Kolkata. Selected as a part of Oxigen’s ‘Play the Host’ campaign, these lucky winners will get a chance to attend net practice sessions of the South African T20 cricket team with tea and interaction planned with the players. One lucky family will even get a chance to take the spirit of ‘Atithi Devo Bhava’ even further, playing host to select South African cricketers at its home. Four other such events have been scheduled across the country for other winning users from the campaign.
Oxigen Wallet’s innovative ‘Play the Host’ marketing campaign has seen tremendous response from the cricket-crazy Indian population. The 20 day activation campaign involving the Protean T20 team saw huge registrations on Oxigen Wallet, taking the total number of users registered with the leading wallet payment service to cross the 10 million mark.
In today’s Tea 20 event, winners will get to meet JP Duminy, Farhaan Behardien and Khaya Zondo and at each location of the upcoming events of “Play the Host” campaign, winners will get to meet different sets of T20 players.
Speaking on the announcement, Ankur Saxena, CEO, Oxigen Wallet, commented, “Indians have always taken their cricket and their hospitality very seriously. Our innovative ‘Play the Host’ campaign has allowed our services to be adopted by more consumers dynamically within a very short span of time. At the same time, it gives our users an unparalleled opportunity to meet and interact with their cricketing heroes. With four more such events planned across the country, we are expecting even higher numbers of customer registrations onto Oxigen Wallet’s service platform.”
Meher Sarid, President, Corporate Affairs – Brand & Marketing, Oxigen Services, commented, “Oxigen’s marketing team strategized to take the core Indian hospitality value of ‘Atithi Devo Bhava’, across the nation, using a large variety of media and social channels. We have displayed personal facets of the T20 cricketers, which has caught the eye of fans. Doing something special with the fans, in terms of engagement to make it a life time memory was our motive, and we have successfully completed it by touching the lives of the winners.”
Over 75 percent of participants in Oxigen Wallet’s ‘Play the Host’ campaign were new users who had registered for the wallet services during the campaign period. The increased migration towards mobile adoption by Indian consumers was clearly visible during the registration phase with more than 90 percent of users choosing to register through the Wallet’s app.
Oxigen Wallet is powered by Oxigen Services Pvt Ltd, India’s largest payment service provider and is available through the website (www.oxigenwallet.com). The Oxigen Wallet app can also be downloaded from the Android Play store, iTunes or Windows App Store.
